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Wednesday, April 14, 2010 2:00 PM - 3:00 PM EST
TPMA Webinar
TPMA and ThinkVine Present
Optimizing your Trade Spend within the Context of all Marketing
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To register, click here.
This webinar will introduce game changing Trade Promotion Marketing Optimization strategies that will have a huge impact on how your company spends on advertising and trade promotion in the future.
The fragmentation of media and pace of change of today's dynamic marketplace is forcing Trade Promotion Marketers to leverage new strategies. While a majority of marketing investments are in trade promotion, there are many other marketing investments you can make to influence your consumer purchase probability.
How do you know which one to leverage?
How confident are you that you have the right marketing plan in place?
What would happen if you moved a large portion of your trade budget into an emerging media vehicle?
Join TPMA's Bob Houk and ThinkVine CEO, Damon Ragusa for a free webinar as they answer these tough questions and share the latest in Trade Promotion Marketing Optimization strategies available in the marketplace today.
PLUS:
Learn why marketing simulation technology is giving marketing and trade professionals the ability to know the ROI of a marketing plan before the investment is ever made; test and learn from an unlimited number of detailed "what if" scenarios with outputs in less than 2 hours. Join this informative Web seminar and learn more today! It's a game Changer.
Call Time
2:00 pm - 3:00 pm EDT
11:00 am - 12:00 pm PDT
Mailing List Consent
By registering for this event, you agree to receive company mailings from VCF/TPMA and our trusted company affiliates. We will not provide your information for marketing purposes to any unrelated third parties. You may receive information about TPMA products, services, and educational offerings that relate to your areas of interest. If you have questions or concerns, or wish to be removed from TPMA's list, please contact us at info@tpmaww.com.
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