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Over the past several years, price and promotion optimization have become the hot topics among Consumer Products manufacturers looking to get a bigger bang for their buck. Especially in a tighter economy, few can afford to gamble and lose on their price and promotional tactics. But while the concept has become mainstream, the definition, requirements, and scope remain murky. This free webinar explains why a solid foundation of transactional systems, data collection, and sound investments can move you in the right direction without draining your IT budget in the process.
Especially in a tighter economy, few can afford to gamble and lose on their price and promotional tactics. But while the concept has become mainstream, the definition, requirements, and scope remain unclear especially for small and midsize manufacturers with fewer available resources.
Tune in to get practical ideas and concrete suggestions on how to define Trade Promotion Optimization, identifying the real costs, building a solid foundation, and getting the biggest bang for your buck.
Call Time
2:00 pm - 3:00 pm EST
11:00 am - 12:00 pm PST
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